Once again I have experienced the magic of Google.
Yesterday I created an Adwords campaign for my Daily Chess Challenge website. Google makes it extremely easy to do (their user interface is impressively clear and concise).
I drafted a simple “advertisement” and then selected about ten keywords that I thought might fit. I then used Google’s Keyword Tool to add 370 more keywords. I set my daily budget limit to $2.00 and defined that I’d pay five cents a click.
Done.
Less than 24 hours later, I’ve received 35 clicks on my ad, and have signed up 11 new subscribers. Now using baseball statistical mentality, 11 subscribers per half day extrapolated means I’ll have 8,030 subscribers in a year.
It’s extremely doubtful that I’ll have 8,000 new subscribers a year from now, but it’s fun to think about it.
But then again...I’ve got Google on my side.
Once again I have experienced the magic of Google.
Yesterday I created an Adwords campaign for my Daily Chess Challenge website. Google makes it extremely easy to do (their user interface is impressively clear and concise).
I drafted a simple “advertisement” and then selected about ten keywords that I thought might fit. I then used Google’s Keyword Tool to add 370 more keywords. I set my daily budget limit to $2.00 and defined that I’d pay five cents a click.
Done.
Less than 24 hours later, I’ve received 35 clicks on my ad, and have signed up 11 new subscribers. Now using baseball statistical mentality, 11 subscribers per half day extrapolated means I’ll have 8,030 subscribers in a year.
It’s extremely doubtful that I’ll have 8,000 new subscribers a year from now, but it’s fun to think about it.
But then again...I’ve got Google on my side.
Another subscriber subscribed to my Daily Chess Challenges / Chess Puzzles website yesterday. That makes two! More importantly, the number of subscribers has doubled (I just love statistics!)
The next couple of things I need to add to the chess site are a footer for the chess challenge emails so that subscribers can unsubscribe, and I'm going to try and add forums to the challenges so that subscribers can add comments to the daily chess puzzles.
If you have any suggestions about the site - www.balestris.com/chess/ - please pass them along to me.
I just received a really great Christmas present - my first Daily Chess Challenge subscriber!
I can't believe it. I have no idea how the person even heard about my site. Alas, the magic of the internet. Now at least I don't feel like I'm doing this just for myself (and possibly Danny when he gets older).
Of course, now I have an obligation not to quit making the challenges either. Never the less, it's really cool.
For the past two years I've been looking for one of those page-a-day calendars for chess without any luck. (In case you're not familiar with page-a-day calendars, they are those little calendars that sit on your desk with a different cartoon or saying each day. )
I used to be able to find the page-a-day for chess puzzles and I just loved them. Each day I would sit down in my cube, turn on my computer, and study the new day's chess challenge while my PC booted up.
Many times, I wouldn't be able to figure out the solution to the chess puzzle right away, so I'd go back to studying it throughout the day. I absolutely loved my daily chess challenge.
Then about three years ago, they stopped making them. I've searched everywhere - the web, the calendar stores, Barnes & Noble. And I've been bummed about it ever since.
So about a month ago, I got to thinking that I could build a daily chess challenge website for people like myself who miss having the chess puzzle calendars. The first version of the site is completed and it can be found at http://www.balestris.com/chess.
360 degree feedback has many names - peer-to-peer reviews, multi-rater assessments, and many more. They're all generally the same concept - getting multiple sources of input for a particular employees performance evaluation.
